Our Materials
Premium materials for flawless quality and finish
Base Metal
S925 Sterling Silver
All Pure Moments pieces feature high-quality S925 sterling silver as their foundation. This premium alloy combines 92.5% pure silver with 7.5% other metals, creating a material that's both beautiful and durable.
While pure silver is too soft for jewellery, S925 sterling silver offers the perfect balance of strength and elegance for everyday wear.
metal finishing
Rhodium Plating
Our silver pieces are delicately plated with a thick layer of rhodium, a rare and highly coveted precious metal from the platinum family. Prized for its exceptional brilliance, durability, and resistance to tarnishing, rhodium enhances our pieces with a radiant, mirror-like sheen that retains its beauty over time.
As the most valuable metal in the world, surpassing even gold and platinum in rarity, rhodium is a hallmark of true luxury. Its protective properties not only preserve the pristine luster of each piece but also ensure a hypoallergenic, skin-friendly finish, making it ideal for everyday elegance.
Metal Finishing
18k Rose Gold-Plating
Our rose gold pieces are delicately plated with 1-micron 18k rose gold, a refined blend of 75% pure gold and 25% copper. The carefully selected copper imparts a soft, warm pinkish hue, evoking a sense of sophistication and romance.
This plating is over 2 times thicker than standard gold plating, ensuring a long-lasting, wear-resistant finish. Each piece is meticulously enhanced with an additional protective layer, preserving its soft, radiant glow for years to come.
Metal Finishing
18k Gold-Plating
Our gold pieces are delicately plated with 1-micron 18k gold, an elegant alloy composed of 75% pure gold and 25% other carefully selected metals. This blend ensures exceptional durability and lasting beauty.
The plating is over 2 times thicker than standard gold plating, offering a finish that resists wear and retains its brilliance. Each piece is meticulously finished with an extra layer of protective coating, preserving its soft, radiant glow for years to come.
Unmatch Brillance That Goes Beyond Diamonds
Gemstones & Inlays
Moissanite
Our signature stone, moissanite, is chosen for its unrivaled brilliance and enduring elegance. We use only D-colour, VVS clarity moissanites in every Pure Moments piece (except for our tennis bracelets) ensuring the highest standard of quality.
With a superior refractive index of 2.65–2.69, it surpasses diamonds in brilliance, while its exceptional fire dispersion of 0.104 creates a captivating play of light, unmatched by any other gemstone.
Unlike inferior diamond alternatives such as cubic zirconia and white topaz, which are commonly favoured by brands, moissanite retains its flawless radiance indefinitely, passes the diamond pen test, and never loses its luminous allure.
Gemstones & Inlays
Mother of Pearl
A timeless symbol of elegance and refinement, Mother of Pearl is cherished for its natural iridescence and delicate beauty. Formed within the shells of select mollusks, this luminous material enchants with its soft, ethereal glow, reflecting light in a mesmerising dance of pearlescent hues.
Beyond its captivating allure, Mother of Pearl embodies purity, wisdom, and tranquility, making it a meaningful choice for designs that celebrate life’s most treasured moments. It lends an understated sophistication to every Pure Moments creation that makes use of it, ensuring timeless elegance with every wear.
Gemstones & Inlays
Cubic Zirconias
Cubic Zirconia is a popular gemstone choice for brands due to its affordability and versatility. At Pure Moments, we only use Cubic Zirconia in our tennis bracelets, ensuring an accessible luxury without compromising on quality. We only use high-grade Cubic Zirconia, offering a stunning, flawless appearance at an exceptional value.
While Cubic Zirconia delivers dazzling brilliance, its shine typically lasts between 2 to 5 years, depending on wear and care. Due to its softer nature, Cubic Zirconia may become cloudy over time, but with proper maintenance and regular cleaning, its radiant sparkle can be preserved for an extended period.